Press Room

New Balance VIA Motion activity monitor
Count More Than Your Steps
Pedometers just keep getting better. With the VIA motion pedometer from New Balance, you can count more than just your steps. The pocket size pedometer, which fits easily into a pocket, pack or purse, measures steps, distance and calories. It will also track a full week (seven days) or exercise and will reset itself to track day-to-day. One fun function is the ability to measure faster aerobic steps versus steps walked more than 10 minutes continuously, so you can track your faster workouts.

New Balance VIA Motion activity monitor
A Stowaway Motion Detector
New Balance VIA Motion activity monitor: Pedometer-like device that measures steps, distance and calories burned even when thrown into a pocket or purse.
Likes: Inconspicuous. Works in your wallet or backpack. Comes with a thin 20-inch strap that makes it easy to find. Seven-day history function can track your data for a week. Includes a clip for use on your belt like a normal pedometer.
Dislikes: None.

New Balance VIA Step Komen
Running with a purpose
She’ll be even more motivated to hit the payment or gym with new running gear designed to promote breast cancer awareness and support research.
New Balance’s Lace Up for the Cure collection of footwear, apparel and accessories features the pink awareness ribbon. Included in the line are three models of women’s athletic shoes. Other items to consider: run skirt and workout pants, hoody and other jackets, performance tees, sports bras and even a pedometer.
The company is expected to give $1 million in donations from sales to the cause this year.

New Balance VIA BodyFat
How Can I… Spring Clean My Diet & Workout?
Weight Loss to Count On
Sure Walking is good for us (just ask Reese Witherspoon, below), but counting every step can be downright inspiring. A study found that women using pedometers walked about a mile more a day (that’s 100 calories!). True, pedometers aren’t the sexiest accessory, but try a weekend one under your jacket and see what more awareness to your feet can do for your whole body.
New Balance pedometer and body-fat monitor ($25; nbwebexpress.com).

New Balance N5
Gear Girl Does… Cardio
Run free. Run long. Look hot.
New Balance N5 Max heart rate monitor, $90, nbmonitors.com
Hit your target speed and measure your recovery time, a key indicator of how fit your are.

New Balance N5
Stay the Course: What It Takes To Find The Flag First
Strap on the New Balance N5 Max heart rate monitor to keep track of your beats per minute and calorie burn during the race- or any kind of workout. Big numbers give you at-a-glance info.

New Balance Vent Mini
Let It Rain! You’ll hope for showers when you’ve got gear this sunny.
Vent Mini watch, New Balance, $70; 888-317-9189, nbmonitors.com.

New Balance Vent Mini
Not only is this watch stylish enough to wear everyday, but it doesn’t have a 30-page manual you have to suffer through to figure out its multitude of features. A training log stores the total time, number of laps, and best and average times for each run or walk. Plus, nine individual interval timers let you time cardio, strength, and rest sets for a circuit workout. And the readout’s numbers are big enough that you don’t have to slow down and squint at your wrist to check it (one of our pet peeves).

New Balance VIA Pedometer With Panic Alarm
Talk about instant motivation. Clip this easy-to-use pedometer on your waistband, and you’ll be driven to walk (or run) farther each day. In addition to having a calorie counter, distance tracker, and timer, this sturdy unit flips up easily so you can check your stats midpace. It has a panic alarm, too (just in case)